League of Legends esports is getting a big rebrand in an attempt to become more global – #LeagueofLegends #RiotGames #esports #rebrand #global #relevance | #RoadmapforSuccess
There are 12 different professional League of Legends leagues spread across the world, which can make it hard for even the most diehard fans to keep track of everything. Developer Riot Games is rolling out a partial solution today: a complete rebrand with the aim of tying together the action from all over the globe. “We’re kind of at a pivot point with our sport,” says Riot’s David Higdon.
The core of the redesign is pretty simple: there’s a new logo — a minimalist version of League’s iconic map, Summoner’s Rift — along with a “LoL Esports” branding to tie it all together. But the idea behind it is much bigger. Outside of major international events like the annual Mid-Season Invitational or World Championships, the various teams and…
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Adam E. Williams
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